Advertising and Promotions Managers
SOC Code: 11-2011 Job Zone 4: Considerable Preparation Needed
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
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Prevailing Wage Levels (National)
DOL/OFLC prevailing wage thresholds for Advertising and Promotions Managers. Hourly rates x 2,080 = annual.
FY2027 Weighted Lottery Impact
| Level | Lottery Entries | Est. Selection Rate |
|---|---|---|
| Level I (Entry) | 1 entry | ~16% |
| Level II (Qualified) | 2 entries | ~31% |
| Level III (Experienced) | 3 entries | ~45% |
| Level IV (Expert) | 4 entries | ~61% |
Prevailing Wages by Metro Area
| Metro Area | Level I | Level II | Level III | Level IV |
|---|---|---|---|---|
| Merced, CA | $118,227 | $204,069 | $289,910 | $375,752 |
| Salinas, CA | $113,381 | $199,389 | $285,376 | $371,384 |
| Fresno, CA | $113,880 | $199,493 | $285,085 | $370,698 |
| Santa Cruz-Watsonville, CA | $116,085 | $172,973 | $229,840 | $286,728 |
| Modesto, CA | $114,899 | $171,288 | $227,677 | $284,066 |
| Binghamton, NY | $127,920 | $179,920 | $231,941 | $283,941 |
| Kingston, NY | $127,920 | $179,920 | $231,941 | $283,941 |
| Elmira, NY | $127,920 | $179,920 | $231,941 | $283,941 |
| Ithaca, NY | $127,920 | $179,920 | $231,941 | $283,941 |
| Syracuse, NY | $127,920 | $179,920 | $231,941 | $283,941 |
H-1B Filing Data
Top H-1B Employers
| Employer | Filings | Avg Wage |
|---|---|---|
| BBDO USA, LLC | 14 | $260,714 |
| TBWA WORLDWIDE INC. | 13 | $144,385 |
| IPG Health, LLC | 13 | $119,103 |
| FCB WORLDWIDE, INC. | 11 | $159,692 |
| AMAZON ADVERTISING LLC | 10 | $152,636 |
| McCann-Erickson USA, Inc. | 8 | $235,250 |
| Amazon.com Services LLC | 6 | $149,796 |
| Johannes Leonardo LLC | 6 | $358,333 |
| Sungwon Group LLC | 6 | $104,832 |
| R/GA Media Group, Inc. | 5 | $246,000 |
Filing Trend
| Year | Filings | Avg Wage |
|---|---|---|
| 2020 | 34 | $141,484 |
| 2021 | 63 | $148,781 |
| 2022 | 34 | $141,151 |
| 2023 | 94 | $137,665 |
| 2024 | 129 | $142,791 |
| 2025 | 152 | $147,271 |
| 2026 | 22 | $10,079,862 |
Key Skills
| Skill | Importance | Level |
|---|---|---|
| Active Listening | 4.1 | |
| Speaking | 4.0 | |
| Critical Thinking | 4.0 | |
| Social Perceptiveness | 4.0 | |
| Reading Comprehension | 3.8 | |
| Judgment and Decision Making | 3.8 | |
| Writing | 3.8 | |
| Complex Problem Solving | 3.5 | |
| Coordination | 3.5 | |
| Time Management | 3.5 |
Knowledge Areas
| Knowledge | Importance |
|---|---|
| Sales and Marketing | 4.7 |
| English Language | 4.4 |
| Communications and Media | 4.3 |
| Customer and Personal Service | 4.2 |
| Administration and Management | 4.1 |
| Computers and Electronics | 3.3 |
| Administrative | 3.2 |
| Mathematics | 3.2 |
Education Requirements
| Education Level | % of Workers |
|---|---|
| Bachelor's degree | 60.0% |
| High school diploma | 9.8% |
| Associate's degree | 8.0% |
| Post-secondary certificate | 7.7% |
| Less than high school | 6.2% |
| Doctoral degree | 5.9% |
| Master's degree | 2.4% |
Typical Tasks
- Prepare budgets and submit estimates for program costs as part of campaign plan development.
- Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
- Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
- Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
- Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
- Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
- Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns.
- Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
Technology Skills
Green = Hot Technology in demand
Adobe Acrobat Adobe After Effects Adobe Creative Cloud software Adobe Illustrator Adobe InDesign Adobe Photoshop Extensible markup language XML Facebook Google Analytics HubSpot software Hypertext markup language HTML JavaScript Marketo Marketing Automation Microsoft Access Microsoft Excel
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