Marketing Managers
SOC Code: 11-2021 Job Zone 4: Considerable Preparation Needed
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
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Prevailing Wage Levels (National)
DOL/OFLC prevailing wage thresholds for Marketing Managers. Hourly rates x 2,080 = annual.
FY2027 Weighted Lottery Impact
| Level | Lottery Entries | Est. Selection Rate |
|---|---|---|
| Level I (Entry) | 1 entry | ~16% |
| Level II (Qualified) | 2 entries | ~31% |
| Level III (Experienced) | 3 entries | ~45% |
| Level IV (Expert) | 4 entries | ~61% |
Prevailing Wages by Metro Area
| Metro Area | Level I | Level II | Level III | Level IV |
|---|---|---|---|---|
| Alexandria, LA | $65,978 | $179,234 | $292,510 | $405,766 |
| San Jose-Sunnyvale-Santa Clara, CA | $154,586 | $219,461 | $284,315 | $349,190 |
| Casper, WY | $97,718 | $164,549 | $231,358 | $298,189 |
| San Francisco-Oakland-Fremont, CA | $138,466 | $183,102 | $227,760 | $272,397 |
| Lake Charles, LA | $71,989 | $138,216 | $204,443 | $270,670 |
| Oxnard-Thousand Oaks-Ventura, CA | $96,949 | $149,760 | $202,571 | $255,382 |
| Glens Falls, NY | $98,592 | $148,200 | $197,787 | $247,395 |
| New York-Newark-Jersey City, NY-NJ | $114,379 | $156,894 | $199,410 | $241,925 |
| Watertown-Fort Drum, NY | $86,341 | $137,821 | $189,301 | $240,781 |
| Boston-Cambridge-Newton, MA-NH | $131,747 | $167,856 | $203,944 | $240,053 |
H-1B Filing Data
Top H-1B Employers
| Employer | Filings | Avg Wage |
|---|---|---|
| Amazon.com Services LLC | 411 | $160,920 |
| BYTEDANCE INC. | 181 | $218,153 |
| Google LLC | 111 | $406,195 |
| AMAZON WEB SERVICES, INC. | 86 | $170,227 |
| Meta Platforms, Inc | 83 | $245,632 |
| TIKTOK INC. | 74 | $217,858 |
| ADOBE INC. | 64 | $198,588 |
| Meta Platforms, Inc. | 55 | $230,189 |
| Apple Inc. | 44 | $199,729 |
| Cisco Systems, Inc. | 38 | $185,323 |
Filing Trend
| Year | Filings | Avg Wage |
|---|---|---|
| 2020 | 512 | $155,391 |
| 2021 | 585 | $168,590 |
| 2022 | 455 | $171,897 |
| 2023 | 1,084 | $167,984 |
| 2024 | 2,106 | $174,170 |
| 2025 | 2,453 | $1,070,008 |
| 2026 | 347 | $184,196 |
Key Skills
| Skill | Importance | Level |
|---|---|---|
| Social Perceptiveness | 3.9 | |
| Active Listening | 3.9 | |
| Speaking | 3.9 | |
| Critical Thinking | 3.9 | |
| Active Learning | 3.9 | |
| Reading Comprehension | 3.9 | |
| Persuasion | 3.8 | |
| Judgment and Decision Making | 3.8 | |
| Monitoring | 3.8 | |
| Complex Problem Solving | 3.6 |
Knowledge Areas
| Knowledge | Importance |
|---|---|
| Sales and Marketing | 4.8 |
| English Language | 4.5 |
| Administration and Management | 4.0 |
| Customer and Personal Service | 3.9 |
| Communications and Media | 3.8 |
| Computers and Electronics | 3.5 |
| Mathematics | 3.5 |
| Design | 3.1 |
Education Requirements
| Education Level | % of Workers |
|---|---|
| Bachelor's degree | 55.8% |
| Doctoral degree | 24.4% |
| First professional degree (MD, JD) | 10.5% |
| High school diploma | 3.5% |
| Associate's degree | 3.0% |
| Post-secondary certificate | 2.8% |
Typical Tasks
- Develop pricing strategies, balancing firm objectives and customer satisfaction.
- Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
- Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
- Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
- Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
- Consult with product development personnel on product specifications, such as design, color, or packaging.
- Compile lists describing product or service offerings.
- Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Technology Skills
Green = Hot Technology in demand
Adobe Acrobat Adobe After Effects Adobe Creative Cloud software Adobe Illustrator Adobe InDesign Adobe Photoshop Amazon Redshift Amazon Web Services AWS software Apache Cassandra Apache Hadoop Apache Hive Apple macOS Asana Atlassian Confluence Atlassian JIRA
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