Market Research Analysts and Marketing Specialists
SOC Code: 13-1161 Job Zone 4: Considerable Preparation Needed
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
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Prevailing Wage Levels (National)
DOL/OFLC prevailing wage thresholds for Market Research Analysts and Marketing Specialists. Hourly rates x 2,080 = annual.
FY2027 Weighted Lottery Impact
| Level | Lottery Entries | Est. Selection Rate |
|---|---|---|
| Level I (Entry) | 1 entry | ~16% |
| Level II (Qualified) | 2 entries | ~31% |
| Level III (Experienced) | 3 entries | ~45% |
| Level IV (Expert) | 4 entries | ~61% |
Prevailing Wages by Metro Area
| Metro Area | Level I | Level II | Level III | Level IV |
|---|---|---|---|---|
| San Jose-Sunnyvale-Santa Clara, CA | $66,893 | $106,662 | $146,453 | $186,222 |
| San Francisco-Oakland-Fremont, CA | $67,808 | $98,322 | $128,814 | $159,328 |
| Seattle-Tacoma-Bellevue, WA | $65,582 | $89,128 | $112,694 | $136,240 |
| Boulder, CO | $51,667 | $77,688 | $103,688 | $129,709 |
| Durham-Chapel Hill, NC | $54,142 | $79,269 | $104,395 | $129,522 |
| New York-Newark-Jersey City, NY-NJ | $61,797 | $82,139 | $102,482 | $122,824 |
| Boston-Cambridge-Newton, MA-NH | $60,570 | $80,642 | $100,693 | $120,765 |
| Washington-Arlington-Alexandria, DC-VA-MD-WV | $56,493 | $77,106 | $97,698 | $118,310 |
| Richmond, VA | $49,691 | $72,467 | $95,222 | $117,998 |
| Portland-Vancouver-Hillsboro, OR-WA | $58,947 | $77,875 | $96,782 | $115,710 |
H-1B Filing Data
Top H-1B Employers
| Employer | Filings | Avg Wage |
|---|---|---|
| IQVIA Inc. | 13 | $145,152 |
| BLIZZARD ENTERTAINMENT, INC. | 3 | $189,880 |
| University of Michigan | 3 | $60,000 |
| Trident Seafoods Corporation | 2 | $121,000 |
| Mirage Software Inc. dba: Bourntec Solutions | 2 | $80,000 |
| Amazon.com Services LLC | 2 | $128,900 |
| Currency Exchange International, Corp. | 2 | $43,992 |
| Amperesand Inc. | 2 | $185,000 |
| Associated General Contractors of America | 2 | $66,000 |
| ACTIVISION BLIZZARD MEDIA, LLC | 2 | $192,604 |
Filing Trend
| Year | Filings | Avg Wage |
|---|---|---|
| 2020 | 5 | $74,817 |
| 2021 | 6 | $125,479 |
| 2022 | 3 | $131,250 |
| 2023 | 16 | $84,229 |
| 2024 | 24 | $121,902 |
| 2025 | 21 | $125,823 |
| 2026 | 2 | $46,996 |
Key Skills
| Skill | Importance | Level |
|---|---|---|
| Critical Thinking | 4.0 | |
| Reading Comprehension | 4.0 | |
| Writing | 4.0 | |
| Complex Problem Solving | 3.9 | |
| Speaking | 3.9 | |
| Active Listening | 3.9 | |
| Judgment and Decision Making | 3.6 | |
| Active Learning | 3.5 | |
| Monitoring | 3.2 | |
| Mathematics | 3.2 |
Knowledge Areas
| Knowledge | Importance |
|---|---|
| English Language | 4.3 |
| Customer and Personal Service | 4.2 |
| Sales and Marketing | 4.1 |
| Mathematics | 4.0 |
| Administration and Management | 3.7 |
| Communications and Media | 3.5 |
| Administrative | 3.4 |
| Computers and Electronics | 3.2 |
Education Requirements
| Education Level | % of Workers |
|---|---|
| Bachelor's degree | 56.5% |
| Doctoral degree | 39.1% |
| Master's degree | 4.3% |
Typical Tasks
- Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.
- Prepare reports of findings, illustrating data graphically and translating complex findings into written text.
- Measure and assess customer and employee satisfaction.
- Forecast and track marketing and sales trends, analyzing collected data.
- Seek and provide information to help companies determine their position in the marketplace.
- Measure the effectiveness of marketing, advertising, and communications programs and strategies.
- Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.
- Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.
Technology Skills
Green = Hot Technology in demand
Adobe Acrobat Adobe After Effects Adobe Creative Cloud software Adobe Illustrator Adobe InDesign Adobe Photoshop Amazon Redshift Apache Hadoop Apache Hive Apple macOS Asana Canva Cascading style sheets CSS ESRI ArcGIS software Facebook
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