Travel Guides
SOC Code: 39-7012 Job Zone 2: Some Preparation Needed
Plan, organize, and conduct long-distance travel, tours, and expeditions for individuals and groups.
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Prevailing Wage Levels (National)
DOL/OFLC prevailing wage thresholds for Travel Guides. Hourly rates x 2,080 = annual.
FY2027 Weighted Lottery Impact
| Level | Lottery Entries | Est. Selection Rate |
|---|---|---|
| Level I (Entry) | 1 entry | ~16% |
| Level II (Qualified) | 2 entries | ~31% |
| Level III (Experienced) | 3 entries | ~45% |
| Level IV (Expert) | 4 entries | ~61% |
Prevailing Wages by Metro Area
| Metro Area | Level I | Level II | Level III | Level IV |
|---|---|---|---|---|
| Kiryas Joel-Poughkeepsie-Newburgh, NY | $31,200 | $50,731 | $70,262 | $89,794 |
| Western Wyoming nonmetropolitan area | $37,835 | $53,082 | $68,307 | $83,554 |
| Flagstaff, AZ | $31,242 | $46,946 | $62,670 | $78,374 |
| Lake Havasu City-Kingman, AZ | $31,242 | $46,946 | $62,670 | $78,374 |
| North Region of Texas nonmetropolitan area | $27,810 | $44,242 | $60,653 | $77,085 |
| Casper, WY | $39,229 | $51,480 | $63,752 | $76,003 |
| Twin Falls, ID | $28,122 | $42,848 | $57,554 | $72,280 |
| Southeast-Central Idaho nonmetropolitan area | $27,685 | $42,411 | $57,117 | $71,843 |
| Pocatello, ID | $28,267 | $42,598 | $56,930 | $71,261 |
| Idaho Falls, ID | $28,267 | $42,598 | $56,930 | $71,261 |
Key Skills
| Skill | Importance | Level |
|---|---|---|
| Service Orientation | 4.1 | |
| Speaking | 4.0 | |
| Active Listening | 3.9 | |
| Social Perceptiveness | 3.9 | |
| Coordination | 3.8 | |
| Persuasion | 3.8 | |
| Time Management | 3.2 | |
| Reading Comprehension | 3.2 | |
| Active Learning | 3.1 | |
| Complex Problem Solving | 3.1 |
Knowledge Areas
| Knowledge | Importance |
|---|---|
| Customer and Personal Service | 4.3 |
| English Language | 3.3 |
| Sales and Marketing | 3.2 |
| Administrative | 3.0 |
| Transportation | 2.9 |
| Administration and Management | 2.9 |
| Geography | 2.9 |
| Economics and Accounting | 2.7 |
Education Requirements
| Education Level | % of Workers |
|---|---|
| High school diploma | 45.8% |
| Post-secondary certificate | 21.2% |
| Less than high school | 17.6% |
| Some college | 8.8% |
| Bachelor's degree | 5.7% |
Typical Tasks
- Plan tour itineraries, applying knowledge of travel routes and destination sites.
- Resolve any problems with itineraries, service, or accommodations.
- Sell travel packages.
- Arrange for tour or expedition details such as accommodations, transportation, equipment, and the availability of medical personnel.
- Evaluate services received on the tour, and report findings to tour organizers.
- Attend to special needs of tour participants.
- Give advice on sightseeing and shopping.
- Administer first aid to injured group participants.
Technology Skills
Green = Hot Technology in demand
Facebook Microsoft Access Microsoft Excel Microsoft Office software Microsoft Outlook Microsoft PowerPoint Microsoft Word Structured query language SQL Tableau Customer information databases Data visualization software Financial accounting software Global positioning system GPS software Travel Agent CMS Web browser software
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