Demonstrators and Product Promoters
SOC Code: 41-9011 Job Zone 2: Some Preparation Needed
Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
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Prevailing Wage Levels (National)
DOL/OFLC prevailing wage thresholds for Demonstrators and Product Promoters. Hourly rates x 2,080 = annual.
FY2027 Weighted Lottery Impact
| Level | Lottery Entries | Est. Selection Rate |
|---|---|---|
| Level I (Entry) | 1 entry | ~16% |
| Level II (Qualified) | 2 entries | ~31% |
| Level III (Experienced) | 3 entries | ~45% |
| Level IV (Expert) | 4 entries | ~61% |
Prevailing Wages by Metro Area
| Metro Area | Level I | Level II | Level III | Level IV |
|---|---|---|---|---|
| Saginaw, MI | $32,656 | $45,323 | $57,970 | $70,637 |
| Morristown, TN | $24,253 | $39,250 | $54,246 | $69,243 |
| Knoxville, TN | $24,253 | $39,250 | $54,246 | $69,243 |
| East Tennessee nonmetropolitan area | $24,253 | $37,835 | $51,438 | $65,021 |
| Flint, MI | $33,613 | $43,950 | $54,267 | $64,605 |
| Providence-Warwick, RI-MA | $35,506 | $45,198 | $54,870 | $64,563 |
| North Central Tennessee nonmetropolitan area | $24,669 | $37,877 | $51,106 | $64,314 |
| Kingsport-Bristol, TN-VA | $24,565 | $37,544 | $50,502 | $63,482 |
| Sussex Delaware nonmetropolitan area | $29,806 | $40,893 | $52,000 | $63,086 |
| San Jose-Sunnyvale-Santa Clara, CA | $39,312 | $47,133 | $54,933 | $62,754 |
Key Skills
| Skill | Importance | Level |
|---|---|---|
| Active Listening | 3.9 | |
| Speaking | 3.9 | |
| Persuasion | 3.5 | |
| Service Orientation | 3.2 | |
| Reading Comprehension | 3.2 | |
| Complex Problem Solving | 3.0 | |
| Critical Thinking | 3.0 | |
| Coordination | 3.0 | |
| Judgment and Decision Making | 3.0 | |
| Monitoring | 3.0 |
Knowledge Areas
| Knowledge | Importance |
|---|---|
| Customer and Personal Service | 4.0 |
| Sales and Marketing | 3.7 |
| English Language | 3.7 |
| Food Production | 3.3 |
| Public Safety and Security | 3.0 |
| Psychology | 2.5 |
| Administrative | 2.5 |
| Communications and Media | 2.5 |
Education Requirements
| Education Level | % of Workers |
|---|---|
| High school diploma | 64.3% |
| Less than high school | 35.0% |
Typical Tasks
- Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
- Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
- Keep areas neat while working and return items to correct locations following demonstrations.
- Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
- Sell products being promoted and keep records of sales.
- Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
- Suggest specific product purchases to meet customers' needs.
- Transport, assemble, and disassemble materials used in presentations.
Technology Skills
Green = Hot Technology in demand
Hypertext markup language HTML Microsoft Excel Microsoft Office software Microsoft Outlook Microsoft PowerPoint Microsoft Windows Microsoft Word Zoom Eko Email software Presentation software Social media sites Spreadsheet software Web browser software Word processing software
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